Save Our Foreshore Inc. is a community group originally formed to protect publicly owned foreshore land in Queensland's Whitsunday region.

SOF's initial, and successful, campaign was to prevent the giveaway of public foreshore at Airlie Beach and the subsequent construction of a high rise development on that site by the Outrigger Hotel Group. It was clear from the outset that the proposed development failed to comply with the then-Whitsunday Shire Council's planning scheme in a number of ways.

SOF's current campaigns include a resurrection of a threat to this same patch of public foreshore land. A recent proposal to do a land swap with a private property owner would have seen a four storey hotel in the centre of this land. Please see the latest updates on this website.

We are also continuing to battle for the prevention of a proposed marina construction and massive land development at World Heritage Shute Harbour – once again, the project involves loss of public land.

SOF has also agreed to support a campaign by residents of Bowen, a town in the north of the new Whitsunday Regional Council area (council formed on March 15, 2008).

The Bowen Residents Action Association is objecting to a number of moves by the council and the State government, including the proposed construction of an aluminium refinery just north of the town.

Recent news updates:

Groundhog day for Airlie’s public foreshore

Airlie’s public foreshore parkland (currently car park) has yet again become the focus of controversy with public land in danger of being swapped into ‘private hands’. Save Our Foreshore and its thousands of supporters fought this battle five years ago and once again is manning the battlements. Despite attempts to discredit SOF and spread rumours, we are continuing the fight to preserve public parkland and have the foreshore’s temporary parking lot converted to green space for everyday public use and for tourism’s massive outdoor events market.